This is a well educated fully grown adult who has spent enough time in the world, and is obviously well enough versed in the scope of the internet, to know that a satirical hate comment still shouts the same words as a serious one.
Renowned gaming YouTuber Pewdiepie has been dropped from his deal with Maker Studios, a division of Disney this week. The cut was made after Kjellberg released three videos containing anti-Semitic content over the last month, with the final straw being an image showing two men holding a sign reading “Death To All Jews”.
The now-deleted content was posted on the 11th January and purportedly shows two men the YouTuber hired through freelance website Fiverr conveying the message ‘as a prank’. Considering Pewdiepie’s recent videos also showing an image of Jesus saying ‘Hitler did nothing wrong’, and overall lack of awareness of his messages and public stature, it’s not surprising that he’s been dropped by the studio.
The ‘it was a joke’ culture has carried Kjellberg long enough now, and thankfully fans and critics are waking up to the redundancy of this excuse. Pewdiepie is long renowned for his irreverent and provocative humour, however no-one has enough subscribers to excuse them from the moral laws of basic human decency.
Addressing the controversy in a recent Tumblr post, Kjellberg stated:
“I think it’s important to say something and I want to make one thing clear: I am in no way supporting any kind of hateful attitudes.”
“I make videos for my audience. I think of the content that I create as entertainment, and not a place for any serious political commentary. I know my audience understand that and that is why they come to my channel. Though this was not my intention, I understand that these jokes were ultimately offensive.”
“As laughable as it is to believe that I might actually endorse these people, to anyone unsure on my standpoint regarding hate-based groups: No, I don’t support these people in any way.”
It doesn’t matter that your channel isn’t created for social commentary, or that your audience understands this. It doesn’t matter that you don’t personally endorse these views. It doesn’t matter that it wasn’t your intention to offed. This is a well educated fully grown adult who has spent enough time in the world, and is obviously well enough versed in the scope of the internet, to know that a satirical hate comment still shouts the same words as a serious one.
Normalisation of these views are dangerous, especially for Piediepie’s young audience. While i’ve never claimed to enjoy Pewdiepie’s videos, my respect for him as a prominent voice of the gaming community has fallen flat as a result of last month’s casualties.