In 2014, Nintendo was still reeling from its repeated Wii U losses. Sales were at a record dip, and the company suffered several successive quarters of reported loss. This Friday 3rd March, Nintendo will release their latest hardware. The Nintendo Switch promises to right every wrong committed by the Wii U and looks set to... Continue Reading →
5 Times Marketing Killed The Video Game
Making video games is a gamble. Billions of dollars and hours are plunged into the video game industry every year, and that's just the development. So after you've spent these precious resources crafting the perfect game you're going to want to tell people about it so they actually buy it. Unfortunately though, too often this... Continue Reading →
How To Market Your Indie Game: Q/A With Q.U.B.E’s Dan Da Rocha
Since developing the Indie sensation Q.U.B.E from University, Daniel Da Rocha has continued on the independent path, spawning titles like Mortar Melon and Water Works. He’s currently polishing off his work on upcoming puzzle platformer Hue while developing a Q.U.B.E sequel for virtual reality. Having been part of the first team to release a game... Continue Reading →
Hitman Ads Continue To Shock… but this time it’s a bit awkward
As noted in yesterday's post - "The History and Controversy of Hitman", the new episodic assassin series is one in a string of controversial marketing campaigns. They haven't let us down this year, either, as advertisements featuring fake bloodstains in public bathrooms were documented on Twitter. Photographs from @graceblaise show the women's bathrooms at the... Continue Reading →
“What’s That Coming Over the Hill, is it a Monster?” Nope… just Virtual Reality
In 2014, the Virtual Reality world was reawakened by Facebook's controversial purchase of Oculus VR, the virtual reality guru that brought us the Oculus Rift. Since then, Sony's backed the enterprise with its Project Morpheus and Microsoft has taunted us all with the promise of the HoloLens. It's safe to say, however, some people are... Continue Reading →
Archive: Hoops and Hurdles – Just How Difficult Is It To Go Indie?
Delving into Twitter to find some independent games developers and finding out the real demands of the job.